ChatGPT is aiming more of its searches at named domains
ChatGPT now scopes many searches to specific sites, which means the shortlist forms before the search runs.
Read updateA field guide to AI search visibility
Get your organization cited by AI engines
ChatGPT, Claude, Gemini, and Google AI Overviews answer questions directly — and choose which sources to trust. This is the practical playbook for becoming one of them.
What AI visibility involves
Four things that decide whether you get cited
GEO isn’t keywords and backlinks. It’s making your content easy for an answer engine to find, read, trust, and quote.
Be findable
Pages an engine can crawl and render — no content hidden behind scripts.
Be structured
Clear, self-contained passages an engine can lift on their own.
Be trustworthy
Specific, attributable claims a model is safe to repeat.
Be quotable
Answers placed first, phrased the way people actually ask.
Updates
What’s changing in AI search
SEOs report PDFs dropping out of Google results
Practitioners are seeing PDF clicks fall sharply in Search Console, with HTML pages showing instead.
Read updateStudy: AI engines cite trade media far more than mainstream news
A study of 129 million AI citations reports that niche and trade outlets get cited well ahead of mainstream press.
Read updateNewsletter
AI search updates, in your inbox
An occasional email with the latest practical updates — what changed in AI search and the one thing to do about it. No spam, unsubscribe anytime.
Explore the field guide
Explore by section
AI Search
How AI answer engines find, read, and cite content — and why it works differently from classic search.
Visibility Audits
Practical ways to measure how visible your organization currently is across AI search systems.
Optimization
Concrete changes that make your content easier for AI engines to understand, trust, and cite.
Analytics
How to track AI visibility over time and report what is actually working to the people who care.
Playbooks
How different kinds of organizations approach AI visibility, with the patterns that tend to work.
What you’ll be able to do
By the end of these guides
01
Read the new search
Understand how ChatGPT, Gemini, and AI Overviews actually pick the sources they cite.
02
Audit your visibility
See how often you’re surfaced today, spot the gaps, and benchmark against competitors.
03
Make pages citable
Restructure content so an engine can lift a clean, trustworthy answer from it.
04
Prove it’s working
Track citations and mentions over time, and report the results to leadership.
Start here
Featured guides
AI Search
GEO vs AEO vs SEO
Three approaches that overlap but optimize for different outcomes. Where each one fits.
Read guideOptimization
Create citation-worthy content
The structural and editorial moves that make a page safe for a model to quote.
Read guideVisibility Audits
Conduct an AI visibility audit
A step-by-step pass to see where you stand across the major answer engines.
Read guideWhat this guide is
A clear, practical starting point for AI search visibility.
AI search is moving fast, and most of what’s written about it is either too technical to act on or too vague to trust. This guide aims for the middle: plain explanations of how AI engines find and cite content, and concrete steps you can actually take.
- Written in plain language, for people who aren’t SEO specialists.
- Organized so you can start anywhere and find what’s relevant to you.
- Focused on what you can do today, not abstract theory.