Visibility Audits
How do you check your organization in Google AI Overviews?
A 20-minute manual check any communicator can run — no paid tools — plus an interactive readiness checker that scores your site and tells you exactly what to fix first.
How do you check if your organization appears in Google AI Overviews?
Search five to ten questions your audience actually asks — in a regular Google search — and record two things for each: whether an AI Overview appears, and whether your website is among its cited sources. Then search your organization's name and check the description for accuracy. No paid tool is required for an organization-level check.
Results vary by location and account, so treat any single check as a snapshot. The checker below turns your findings into a readiness score with specific next steps.
Step 1: run the five test searches
Do this part first — the checker below asks about what you find.
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1
Write five questions your audience actually asks
Full questions, not keywords — the way someone would ask a person. A county library might use "what's happening at the library this weekend" and "how do I get a library card without ID." A food bank might use "who qualifies for food assistance in [county]." Include at least one question where your organization should be the answer.
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2
Search each one and record what appears
For each search, note: did an AI Overview appear at the top? If so, click "Show more" and check the cited sources — is your site among them? Is a competitor or a directory answering instead of you? A simple two-column note ("Overview? / Cited?") is all you need.
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3
Search your organization's name
Finally, search your organization by name and read whatever summary Google produces. Is the description accurate? Current leadership, correct services, right locations? An inaccurate branded summary is often the most urgent finding of the whole exercise.
Step 2: score your readiness
Answer the ten checks below. Your score and recommended next steps update as you go — nothing is submitted or stored.
Common questions
Do I need a paid tool to check Google AI Overviews?
Why don't AI Overviews appear for my searches?
Does ranking first in normal Google results guarantee a citation?
How often should I re-check?
Continue learning
Turn your score into a plan.
Conduct an AI Visibility Audit
The full audit across every major AI engine — this page's big sibling.
Read guide AI SearchGoogle AI Overviews Explained
What Overviews are, when they appear, and how sources get chosen.
Read guide OptimizationWhere Should We Start?
The first fixes for an organization new to AI visibility.
Read guideGet new guides as they're published
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