A critical survey asks what GEO research actually proves
A review of 45 GEO studies finds the durable levers are relevance, position, and being retrievable at all.
Read updateCategory
Research
Semrush study of 126 million prompts shows how differently AI platforms cite
A large new dataset confirms each AI platform mentions and cites brands in its own way.
Read updateNew research: AI now shapes 92% of B2B vendor shortlists
A new survey finds AI shapes most vendor shortlists, and use case fit beats brand recognition by a wide margin.
Read update